Short-Term Rentals · Vacation rentals · Property management

Meta ads that turn vacancies into bookings and leases.

For short-term rental hosts, vacation rental owners, and property managers who want full calendars and signed leases — not just more listing views.

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10+ years in property management — ads built by someone who's filled the vacancies herself.

Seen in the scroll — long before the search.

Who this is for

Made for people who want full calendars.

If one of these sounds like you, you’re in the right place.

Short-term rental hosts

Trying to fill the gaps in your calendar — the weeknights, the shoulder season, the stretch nobody books.

Vacation rental owners

Ready to reach guests directly, instead of waiting for them to land on your listing by chance.

Property managers

With units to lease and a lease-up timeline that doesn’t leave room for empty months.

Why Meta

Listing sites wait for a decision. Meta helps make one.

Zillow, Airbnb search, and now AI assistants like ChatGPT all serve people who are already looking. Meta reaches the much larger group who haven’t started searching yet, but will — so your property is familiar before they ever start comparing.

Scrolling

Not looking yet, but open to the idea.

Considering

A trip or a move starts to sound good.

Searching

Comparing listings or asking AI for options.

Booked

A reservation made or a lease signed.

Meta reaches them here — from the first scroll

Listing sites and AI search reach them here

Rule of Seven

Familiarity first

People need to see a message multiple times before acting. Meta makes that repetition natural.

Hours a day

Where attention lives

The average person spends over two hours a day on social media — scrolling and following.¹

Touchpoint at a time

The right nudge

Repeated exposure gives casual searchers the push they need to check out your specific listing.

¹ The typical social media user spends 18 hours 36 minutes a week on social platforms, about 2.6 hours a day. Source: DataReportal, citing GWI, October 2025.

Meet Tara

10+ years in property management & STR operations.

Before starting Amaia Grace Ads, Tara spent years in property management and short-term rental operations — including hands-on roles at STR companies and hosting on Airbnb.

That background shapes how she thinks about ads. She’s been the one filling vacancies and converting leads, so every campaign is built around what actually gets a unit booked or leased.

Property ManagementSTR OperationsAirbnb Host

What We Do

We do one thing, and we do it well.

Meta ads for short-term rentals and property management. Facebook and Instagram campaigns built around one goal: more bookings for hosts and more signed leases for property managers.

The Process

Four simple steps.

Discovery

A free call to talk through your properties, your market, your goals, and your budget.

Strategy & Setup

We build your audiences, write and design your ads, and set up tracking in your own ad account — with as much or as little involvement from you as you like.

Launch & Optimize

Campaigns go live, and we tune targeting, creative, and budget as results come in.

Report & Refine

Plain-language reports tied to bookings and leases — not vanity metrics — plus what we’re adjusting next.

FAQ

Questions worth asking.

Get In Touch

Do you run Google or search ads too?

No — Meta only. Facebook and Instagram are where we focus, and that’s on purpose, so all our attention goes into doing Meta well.

What does this cost, and how much should I spend on ads?

There are two parts. Our management fee depends on your needs and the size of your portfolio. Your ad spend is separate and is paid directly to Meta from your own account. On the discovery call, we’ll walk through tailored options and recommend a starting ad budget for your market.

How fast will I see results?

Meta campaigns typically need a learning period. Expect early signals in the first couple of weeks, with meaningful optimization over 30–60 days. We'll set realistic benchmarks for your market on the discovery call.

Do you work with portfolios my size?

Yes — from a single listing to a large portfolio. Every campaign is built around your units, your market, and your goals, so it fits a one-property host just as well as a growing management company.

Do I need to give you access to my ad account?

You keep full ownership of your Meta ad account. We request partner access through your Meta Business Manager, so you stay in control and can remove access at any time. No ad account yet? We’ll walk you through setting one up.

Isn’t AI changing how people find rentals?

It is — more people are asking AI assistants for options instead of scrolling listing sites. But like listing sites, AI only helps people who are already searching. Meta ads reach people before that point, and keep your property in front of them while they decide.

Why not just let Meta’s AI tools run my ads?

Meta’s automated tools can help, but they optimize for whatever you point them at — and they tend to work best with more data than most small portfolios have. We set the strategy, write the creative, set up tracking, and decide where automation helps and where it’s better to keep control.

Let's Talk

Start wherever you're ready.

A Discovery Call is a fit-and-goals conversation — not a sales pitch. No pressure, no obligation.

Book a call

Choose a time to talk about your properties and vacancy challenges.

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